Assume you have a reversed web server via apache mod_proxy, there might be subdirectories which you don't want to reverse (such as internal Web Services), you can use ! directive like this:
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<VirtualHost *:80>
ServerName www.example.com
ProxyPass /webservice !
ProxyPass / http://10.1.1.100/
ProxyPassReverse / http://10.1.1.100/
</VirtualHost>
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It's important to have ! directive before the actual ProxyPass direct.